Children’s Day campaigns are among our favourites. Commissioned by Lagardere Travel Retail, our hostesses appeared simultaneously at five railway stations: Warszawa Zachodnia, Warszawa Wschodnia, Gdansk Glowny, Gdynia Glowna and Wroclaw Glowny. Princesses with baskets full of surprises Each of the five hostesses wore a fairy-tale princess costume. They approached children travelling with their parents, handing out small gifts from their baskets: colouring books and sweets. Parents received leaflets with offer details. The children’s reactions spoke for themselves – meeting a princess on a train platform is not an everyday sight. Four cities in one day – this is how a hostess agency works The campaign required coordinating a team across […]
