Hostesses for Children’s Day – Fairy-Tale Princesses at Polish Railway Stations

Children’s Day campaigns are among our favourites. Commissioned by Lagardere Travel Retail, our hostesses appeared simultaneously at five railway stations: Warszawa Zachodnia, Warszawa Wschodnia, Gdansk Glowny, Gdynia Glowna and Wroclaw Glowny.

Princesses with baskets full of surprises

Each of the five hostesses wore a fairy-tale princess costume. They approached children travelling with their parents, handing out small gifts from their baskets: colouring books and sweets. Parents received leaflets with offer details. The children’s reactions spoke for themselves – meeting a princess on a train platform is not an everyday sight.

Four cities in one day – this is how a hostess agency works

The campaign required coordinating a team across four cities at once. We assigned a hostess from the local part of our database to each location, which meant no travel costs and no logistical surprises. The same costume, the same brief, the same standard – from Gdynia to Wroclaw.

Children’s Day at the railway stations proved that the right hostess can turn an ordinary journey into a small event. Planning a similar multi-city campaign? Our hostesses are ready – we prepare quotes within an hour.