Lubella oatmeal sampling – DNA hostesses at the Faculty of Management, University of Warsaw

An oatmeal morning on campus

This time our hostesses set up in the heart of student Warsaw – at the Faculty of Management, University of Warsaw. In the spacious, glass-walled hall, right next to the Career Office, we ran a sampling campaign for the Lubella brand. The star of the day was Lubella Oatmeal in handy pouches – a filling snack made with whole grain, fruit and no added sugar.

What our hostesses did

From wicker baskets full of pouches, our hostesses handed out samples to students and faculty staff. A short chat, a smile and an invitation to try it – that was the experience for everyone who stopped by the stand. The raspberry and cocoa versions disappeared in no time, fitting perfectly into the student rhythm: quick, tasty and easy to grab between classes.

Sampling that reaches a young audience

A campus is an ideal place to reach young consumers. An “on the go” product works especially well here, and direct contact with the brand builds a real memory. As a hostess agency, we made sure the service ran smoothly and the stand looked great throughout the whole campaign.

Summary

The Lubella sampling at the Faculty of Management showed how effectively a good product can be combined with the right location and a committed team. Our hostesses in Warsaw proved once again that a professional setup for a promotional campaign makes all the difference.