The Klif shopping center in Warsaw recently became the arena of an unusual and engaging promotional campaign. Professional hostesses, full of charm and professionalism, greeted customers with a brand new offer ? the opportunity to receive vouchers to a prestigious aesthetic medicine clinic. This innovative approach to promotion, makes shopping not only an opportunity to purchase the products of your dreams, but also a moment full of surprises and exclusive experiences.

Organizing such an event required excellent preparation and commitment. The result not only attracted the attention of customers, but also enriched the image of Klif, confirming the rank of this place on the commercial map of Warsaw.

Key findings:

• Hostesses provide additional value during promotional activities in shopping centers.
• Creative promotional activities can transform routine shopping into exciting events.
• Building customer-brand relationships through personal interactions.
• Using vouchers as an effective promotional tool to attract new customers.
• Warsaw’s Klif shopping center as a venue for effective promotional activities.