Over the past days, we delivered a high energy activation at duty free zones across Polish airports, where our DNA hostesses ran tastings of the newest Krupnik liqueur flavours. The campaign took place in Baltona stores, and we made sure travellers could quickly taste the products, learn the key differences, and get clear recommendations before boarding.

Tastings across multiple airports in Poland

We executed the activation in several locations at the same time, including Poznań, Warsaw, Katowice, Wrocław, Rzeszów, and Bydgoszcz. Our hostesses supported the tasting stands inside Baltona duty free stores, ensuring strong visibility in high traffic travel moments.

What our hostesses handled on site

During the activation, our hostesses actively invited customers to taste, presented flavour options, explained product features, and kept the stand clean and premium looking. We also managed the flow so the experience stayed smooth and comfortable even during peak hours.

Why airports are perfect for sampling

Airports have a unique rhythm: people are constantly moving, but they also have a ?time in between?. That?s exactly why the Baltona tastings worked so well. Travellers were eager to try new flavours, ask questions, and often returned to purchase after a short conversation.

Summary

This project proved how strongly hostesses can support both brand awareness and sales in a fast paced environment. As a hostess agency, DNA delivered a multi city tasting activation with consistent standards, confident communication, and a great customer experience.